Allez! New release and sale bikes, gear and equipment from the pro peloton. Dropping now for the tour.
July is here and with it brings the vibe and excitement of the pinnacle of pro cycling. The altitude camps are over and riders are ready to battle from the streets of Lille to the extreme gradients of Ventoux, all the way through to the Champs Elysees. Who will win the GC and be donned in the Maillot Jaune? We’re ready for the blood, sweat and tears of the world’s best… and indeed the cheese, champagne and late nights.
Well, not all of us are gifted with unworldly FTPs or the ability to spend the month in France but it is possible to ride the bikes, gear and equipment from the pro peloton.
DROPPING NOW
The latest tech is on its way from the world stage to Bike Society, and possibly your front door. These are our favourite new drops, just as the pro’s are riding this Tour de France.
COMING SOON
We’ve got the latest rides from the pro peloton on the way, hitting Bike Society stores soon. Put your name on one today to secure your size and colourway.
STAFF EDIT
The Bike Society autobus has spoken and would not make it up Norton Summit without these favourites.
ON SALE
To make space for all this new kit coming in, we’ve dropped prices on over 150 products. These are not marginal gains, there are significant savings to grab if you’re quick enough.