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Squirt Cycling Products was founded in South Africa by mountain bikers in 2003. The first product developed was Squirt Chain Lube, a new concept in chain lubrication. In 2004 Squirt became the official chain lube supplier at the inaugural Cape Epic, gaining popularity in Europe and in the US thereafter. Mountain biking legends Ned Overend from Specialized, Travis Brown from Trek and Mike Kloser (also international adventure racer) became early adopters and have used it ever since. Squirt is a strong supporter of mountain biking, gravel racing and NICA in the US. Other products Squirt produce are tyre sealant, bike cleaner, skin protection balm and others. Available online and in store at Bike Society.

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